Repurpose Content © by opportplanet
Repurpose Your Blog Content For More Backlinks
In this post I am going to touch on a couple of different strategies to use content that you’ve already published to get more backlinks to your site. This is something that fits right into the strategy that I outlined in the free Backlink System report ( if you don’t have it, look to your right and tell me where to send it).
The tips that I am going to give here are from a backlinking report I just finished reading called Backlink Leverage (aff. link) by Andy Fletcher. This report is really pretty good. It has several suggestions I hadn’t thought of for getting backlinks and getting more visitors to your site. Plus, there are several lists of web resources that you can easily add to my Backlink System report. And, although I can’t reveal the specific details of Andy’s report, I can give you the gist.
These techniques are going to show you how you can add more direct backlinks to your money site. And, once you have these direct links in place, you can go ahead and promote them using the same methods outlined in my Backlinking System report as I already mentioned.
Backlinks Are Not Just About Articles And Blog Posts
Now, when you think about adding direct backlinks to your blog or website you are usually thinking about article marketing or building web 2.0 blogs/Squidoo lenses. And, there’s nothing wrong with this approach. It’s tried and true and continues to give good results. And you should continue with it.
However, it’s also well known that Google likes blogs and sites that have a diverse backlink profile. Which means that in addition to having links from article directories and blogs, you should also consider building inbound links from places like video and document sharing sites, etc (there are a few other places to get backlinks from – see Backlink Leverage).
The reason why this is such a cool concept because you can use content you’ve already written to get backlinks from sites that aren’t considered a bad neighborhood and without the threat of the dreaded duplicate content penalty!
For instance, you can take a previously published blog post, convert it into a PDF, then publish it on a document sharing site. Even though it’s the same article and the same information, it’s viewed online in a different format. And, because the format is different, the content isn’t considered duplicate. Pretty cool.
What if you converted each blog post you’ve already published into a PDF and uploaded it onto a document sharing site like issuu.com? There are a lot of sites like this. See Backlink Leverage for an exhaustive list.
In the same way you can use video. Although video doesn’t necessarily have the same challenges as text does regarding duplicate content, inbound links from different video formats will add to your blog’s link profile. If you have Camtasia or another video production program, you can save your video in different formats. Mov., Avi, mp4, and so on. Each one will appear as different content.
You may be wondering how you can convert a previous post into a video. Well, there are a few different ways. You can convert it into a power point slide show. You can also make a screen capture and go over the highlights of blog post using your cursor as a pointer. Or, you could read the whole thing. You’re only limited by your imagination. Plus, what you’re interested in is the backlink. The video itself could be 30 seconds long to 10 minutes. It really doesn’t matter.
Repurposing Easily Fits Into Your Backlinking System
Once you have this new content posted, you can add these specific URLs to your bookmarking, RSS submission, and other backlink building efforts. It fits seamlessly into the strategy outlined in the Backlink System report.
Now, these are just two of the suggestions that are outlined in the Backlink Leverage report. There are several others that you can use. The report gets pretty detailed and has step by step instructions for how to repurpose content you have already published and get more backlinks from it. Plus, it shows you how to optimize it to get more traffic coming in from these backlinks.
So, how can you make PDFs out of old posts? There are a couple of plugins in the wordpress plugin repository. But, you don’t have to bother with those. The best way for you to make your blog posts into PDFs is to copy and paste them into MSWord or OpenOffice. Then simply save or export them as a PDF doc.
The reason that I suggest this is that you can insert or disable links using a word processing program. You’ll want to optimize your PDF with links back to your blog. And, you may want to have more than one or two pointing to deeper pages than just the domain.
When your PDF is converted you can upload it to any number of document sharing sites. Backlink Leverage gives you a list of places to upload to.
As far as videos go, if you have Camtasia or Screenflow (Mac) that’s great. You can get to work right away. If you don’t have these, if you’re running windows, you probably have “windows movie maker” already installed. You can use this to make or edit video. Or, you can use something like Jing or Screenr which both have free versions, to make your videos.
Even though these are just 2 of the several methods Andy outlined in his Backlink Leverage report, I don’t think he’ll be able to get too mad at me for sharing them. I’m saying this optimistically because I really didn’t go into the extreme detail that he did.
The Basic Strategy
So, to recap, look into how to convert your old blog posts into PDFs and different ways you can use the same blog post to make videos from. Then, upload these new sources on content into document sharing and video sites. Capture the URL of each new piece of content and save it to a notepad or spreadsheet file. Then, add it to the backlinking system that you’re already using by bookmarking it, submitting the RSS feed, and adding these URLs to any other article marketing plan you already have.
To get a more detailed understanding of how you can repurpose blog content that you’ve already you may want to check out Andy Fletcher’s Backlink Leverage report. While he’s charging for it, it’s not that much. Plus it goes hand in hand with the free report that you can get (or have gotten) from this blog already.
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Hey, Bryan! Interesting article. You’ve mentioned PDF conversion: how do you that? Do you know any free, good tool/software/website for PDF conversion?
Antonia recently posted..Choosing the Best Car Seat for Your Baby
I usually do the manual PDF conversion with the free open source tool Open Office. The word processor tool will convert a text document into PDF form. I simply copy and paste the blog post of my choice into the tool. There are some plugins that will automatically convert your blog post into a PDF format but, I haven’t taken the time to figure out how to best use them. Frequently I want to modify the blog post I am converting and find it easier to use the Open Office product.
If you’re not familiar with OpenOffice, they have a complete suite of business tools from power point to spreadsheet application. And, it converts to MS format pretty easily. Check it out at http://www.openoffice.org
All clear now Bryan, I like the idea of using the posts as PDF’s and to upload them on such websites, did you test this method, any results so far? I suspect there are millions of PDF’s uploaded on these websites, you won’t get much traffic..or am I wrong?
Antonia recently posted..Reasons to Supplement Breast Feeding with a Breast Pump
@Antonia, I have seen some traffic from uploaded PDFs but it hasn’t been a lot. But, in all honesty, I have only been focusing on building backlinks and not driving traffic. I mentioned the “Backlink Leverage” report in this blog post. In that report Andy Fletcher talks about how to use doc sharing sites like Scribd and Docshare specifically for driving traffic. He talks about making “teaser” content to get PDF readers onto your money site. So far I have just been focusing on backlinks though…
Now as far as indexed backlinks go…In each of the backlinks checkers that I am using, I have
not found any from the doc sharing sites. Correction 2/22/12: I’ve gotten backlinks from Scribd and DocShare. (see end of comment). … IMHO I believe that Google looks at all of these links and gives them some weight.Some may have better results than others. It really depends on what Google users are actually searching for that determines whether content gets found.
Major correction from previous comment. If you’re not using Alexa.com for link tracking, you should be. There’s a wealth of info on alexa about your site (and your competitor’s) on Alexa. Type in your URL and click “sites linking in”. Good stuff.